James

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With over 24 years of experience building brands, I have a unique blend of creative vision, strategic thinking, and business acumen that enables me to deliver impactful digital solutions for various industries and markets. My work is driven by a world-class strategy that integrates information architecture, customer experience, user experience, and user interface design, and reflects my deep understanding of user needs, behaviours, and preferences.

As a former Head of Customer Experience at Finstro, I applied my expertise in B2B cash flow management and digital technology to design and implement end-to-end processes and products that enhanced customer satisfaction and loyalty via SaaS. I also built and led an international team that optimised digital channels, developed critical capabilities, and implemented best practices for project management. Throughout my career, I have had the privilege to guide significant clients such as CitiBank, Westpac, BT, Etihad, Vodafone, Macquarie Bank, Bank of Queensland, and Nike, and to contribute to their digital transformation and innovation.